Strategic Plan

Davis & Elkins College

Athletic Department Strategic Plan

2010-2015

 

Vision

A well funded, academically successful, locally and regionally visible program competing for Conference, Regional, National Championships in top quality facilities who recruit, develop, and graduate well-rounded student athletes.

 

Overall College Mission Statement

To prepare and inspire students for success and for thoughtful engagement in the world

 

Athletic Department Mission Statement

The Davis & Elkins College Athletics Department is to provide the student-athletes with an opportunity to compete at a national recognized NCAA Division II level, while receiving a quality education consistent with the College’s mission. The Athletics Department, as an extension of the educational process is committed to assisting student-athletes to achieve the academic and athletic potential and to become contributing members of society.

 

Strategic Priorities

 

Athletic Success: Provide opportunities for student-athletes and teams to compete at the highest levels on a Conference, Regional and National Stage.

 

      -          Vital Success Factors (Year 1, 3 & 5)

Year 1

  • Finish in the top 10 of the WVIAC Presidents and Commissioners Cup Standings
  • Finish in top 8 in both men and women standings in WVIAC
  • 30% of teams qualify for post-season competition

(Conference/Regional/National tournament participation)

Year 3

  • Finish in the top 6 of the WVIAC Presidents and Commissioners Cup Standings 
  • Finish in top 6 in both men and women standings in WVIAC 
  • 50% of teams qualify for post season competition 
  • Be recognized on the National Association of Collegiate Directors of Athletics Cup List (NACDA) 

 

Year 5

  • Finish in the top 4 of the WVIAC Presidents and Commissioners Cup Standings
  • Finish in the top 4 in both men and women standings in WVIAC
  • 75% of teams qualify for post season competition
  • Make the top 200 on the NACDA Cup list

 

      -          Strategies for Success

  • Provide necessary resources (scholarship dollars, recruiting budgets, dynamic website) to attract student-athletes
  • Develop short-term and long-term facility priorities and plans to ensure quality athletic department facilities
  • Attract and retain quality athletic department staff members

 

Academic Success: Recruit, graduate and prepare student-athletes to become a contributing member of society by providing services that enable student-athletes to achieve academic and career success

               

      -          Vital Success Factors (Year 1, 3, & 5)

Year 1

  • Achieve an overall GPA of 3.0 or higher for the entire athletic department
  • Have more than 50% of student-athletes with a 3.0 GPA or higher
  • Have less than 25% with a 2.3 GPA or lower
  • Continue to achieve higher graduation rates than general population

 

Year 3

  • Achieve an overall GPA of 3.0 or higher for entire athletic department
  • Have more than 60% of student-athletes with a 3.0 GPA or higher
  • Have less than 20% with a 2.3 GPA or lower
  • Continue to achieve higher graduation rates than general population

 

Year 5

  • Achieve an overall GPA of 3.0 or higher for entire athletic department
  • Have more than 70% of student-athletes with a 3.0 GPA or higher
  • Have less than 15% with a 2.3 GPA or lower
  • Continue to achieve higher graduation rates than general population

 

      -          Strategies for Success

  • Develop and implement a program with the Naylor Learning Center and the Office of Institutional Effectiveness to assure student-athletes academic growth
  • Continue to track the academic progress of all D&E student-athletes with a special emphasis on our at-risk population (cumulative GPA less than 2.3)

 

Student-Athlete Welfare: Ensure a safe, healthy, and equitable environment to nurture the development and growth of our student-athletes

 

      -          Vital Success Factors ( Year 1, 3, & 5)

Year 1

  • Decrease injuries that require surgical intervention
  • Look into the plus factors of having a Strength and Conditioning consultant to create sport specific workouts and dietary plans for athletes
  • Identify ways to help our student-athletes live better off of their respective playing fields
  • Create a committee to design a “Living Well” program for athletes

Year 3

  • Chart the number of injuries that required surgery over the previous athletic seasons
  • Evaluate the effectiveness of our “Living Well” program for athletes
  • Continue to review sport specific workouts and dietary plans and the positive and/or negative effect

Year 5

  • Chart the number of injuries that required surgery over previous athletic seasons
  • Check percentage of serious injuries (not requiring surgery) and see if they have decreased since the implementation of “Living Well” program and Strength and Conditioning Consultant

 

      -          Strategies for Success

  • Establish a strength and conditioning program that focuses on injury prevention and athletic performance
  • Continue to improve and upgrade weight room facility
  • Continue to improve and upgrade training room facility
  • Create guidelines for athletic department team travel

 

Budget Development and Forecasting: Develop a comprehensive plan to better track revenue streams, utilize current financial resources and obtain future financial resources

 

      -          Vital Success Factors

Year 1

  • Establish base line information with regard to all athletic revenue stream

^             Student Fees

^             Gate Revenues

^             Sponsorship Dollars

^             Senators Club Membership

^             Foundation Gifts

^             Team Fundraising

^             Other

  • Increase Senator Club giving by 10%
  • Complete a study of D&E Athletics impact on the local community
  • Identify the financial impact of our Athletic Department on the campus community

Year 3

  •  Develop strategy for establishment of a reserve fund to assist with future expenses
  • Increase Senator Club giving by 15%

 

Year 5

  • Complete study on athletic revenue and percentage of revenue break down (measures where revenue was generated from)
  • Increase Senator Club giving by 20%

 

      -          Strategies for Success

  • Establish a departmental database of all athletic alumni, Senators Club members, and corporate sponsors of D&E Athletics
  • Create consistencies within Senators Club giving levels and benefits
  • Create a committee to study D&E athletic economic impact
  •  Obtain benchmark financial data from Peer Institutions by sport
  • Collaboration – Utilize on campus resources to supplement and support the athletic department. Identify areas of possible collaborative efforts between athletics and other D&E departments

 

Community Engagement: Heighten awareness of D&E athletics by creating and delivering programs, events and services that educate and engage the D&E/Elkins/Highlands community

       -          Vital Success Factors

  • Track paid and actual attendance at home contests
  • Measure column inches in the Intermountain and other printed media
  • Track number of hits on the D&E website; specifically D&E athletic website
  • Conduct a marketing survey to determine the current level of awareness and interest
  • Identify athletic sponsored programs and events that bring individuals and/or groups on the D&E campus

 

       -          Strategies for Success

  • Create a staff and student-athlete recognition page on the website
  • Create and implement an athletic event calendar
  • Encourage student-athletes and staff to serve on campus committees
  • Create a marketing committee to develop and distribute a survey to the campus, Elkins, and Highlands community
  • Add the tracking of media coverage and website hits to the job responsibilities of our Sports Information Director

 

Miscellaneous

               

  • Create Traditions
  • Create a more marketable mascot
  • Efficiency – Streamlining Process